Recently I was asked to compile my thoughts on the subject of pricing images for Art Shows. This is a vast subject and one that depends on many variable factors. I could give a whole class on the topic, but my condensed answer is as follows… A few things to consider;
1). Have you ever done an art show before? I would strongly suggest doing a few small, cheap shows before dropping hundreds or even thousands of dollars on a booth fee at a major Art Show. Get your feet wet with a few shows that have a booth fee around a couple hundred dollars or less (and/or takes a percentage of your sales) before dropping lots of money. You need to know who your target audience is before dropping that kind of money on a show.
Do you know who your target audience is? Without knowing your target audience you are just guessing, and though that may work sometimes, at some point you are going to get burned and it’s going to really hurt your wallet when one of those shows fails to come through… Pricing is important, but you can have your price set right and if it’s not in front of the right people it still won’t sell.