Like it or not, photographers find themselves faced with an industry that has embraced a digital world. I am not simply referring to the rapid rise and dominance of an industry by DSLR’s, but rather the development of the arena we call social media. In an age where one photographer’s success, (or lack there of) may be judged by the number of ‘Likes’ on their Facebook Page, how many ‘Followers’ they’ve amassed on Twitter or the number of people in their Google ‘Circles’, we must ask ourselves what exactly this all means. A strong social media presence doesn’t automatically translate into a successful photography career, nor does a successful photography career necessarily translate into a strong following in the world of social networking. In a culture where more and more businesses are turning to social media for visibility, one is in essence obligated to participate simply in order to keep up with the competition. According to Facebook’s S-1 Filing in 2012, more than 4 million business had developed a Facebook Fan Page. Unfortunately for photographers this can turn into a glorified popularity contest, rivaled only by some bad memory from our junior high school years.